Chen,Chunhua: She’s the Chairman of the Board of Newhuadu Business School, now working as Professor at National School of Development at Peking University (NSD), and Dean of BiMBA at National Development Research Institute.

She was Co-Chairman and Chief Executive Officer of New Hope Liuhe Co. Ltd. and was selected to be one of the 10 most powerful female entrepreneurs in China. Her research specialty was enterprise management, particularly enterprise organization and operational management.

Biographical details

Associate Dean, Professor and Program Director of MBA in Entrepreneurship at NBS and the renowned expert of corporate culture and strategy in China. Additionally, she holds the concurrent post as the decision-consulting expert of Guangzhou Municipal Government, Vice President of Guangdong Association of Young Scientists, and part-time professor of NUS School of Management.
Prof. Chen is a renowned scholar with rich practical experiences in business management and used to act as President of Shandong Liuhe Group andAssociate Editor-in-Chief of PKU Business Review. She has published more than 20 monographs and teaching materials and more than 100 papers on the core journals. Her representative academic work, C-Theory is honored by the Chinese industrial leaders as “Built to Last” of China.

Education and experience

B.E., Radio Technology, South China University of Technology
MBA, National University of Singapore
DBA, Overseas Department, European University of Ireland
Post-doctor, corporate management, Business School of Nanjing University

Main research areas

Organizational behavior and corporate culture management, growth mode of Chinese local companies

Teaching field

Cross-culture management, strategic management and organizational behavior

Academic achievement

3rd Best Mentor Award of SCUT 2011
2nd Best Mentor Award of SCUT 2010
“Organizational Behavior” (Teaching Material), winning the 3rd Prize of SCUT Excellent Teaching Materials in 2010.
3rd Prize of the First Excellent Research Work Award for Humanities and Social Sciences of Universities of Ministry of Education in 2009
1st Best Mntor Award of SCUT 2009
China Best Local Business Work Award 2007
3rd Prize of the 4t Exelent Work Award of Humanities and Social Science of Ministry of Education in 2006
1st Prize of Central South Excellent Teaching Materials Award in 2005
China Top 10 Management Books 2004

Scholarly articles

Chen,Chunhua, What Kind of Management Studies are Currently Required, Journal of Management, 2010 (11
Chen,Chunhua, Next Opportunity for Chinese Companies, Journal of Management, 2010 (7)
Chen,Chunhua, On Necessary Conditions for Formation of Chinese-type Management, Journal of Management,2010 (1)
Chen,Chunhua, Thinking of Effective Growth of Chinese Economy, Xinhua Digest,2008 (22)
Chen,Chunhua, Thinking of Mentor’s Role—An Analysis on Value of Management Lecture, Academic Degree and Graduate Education, 2006 (12)
Chen,Chunhua, Establish a Correct Concept of Management, Sino-Foreign Management, 2006 (5)
Chen,Chunhua. How Industrial Pioneer takes the lead? Xinhua Digest, 2004 (22)
Chen,Chunhua and Liu,Xiaoying. Cultural Concept Model of New Enterprises in Zhujiang River Delta, Science of Science and Management of Science and Technology,2008 (11)
Chen,Chunhua and Li,Jiefang. Conception, Role Relationship and Future Research Prospect of Distributed Leadership, Foreign Economics and Management, 2008 (8)
Chen,Chunhua and Yuan,Xiaoting. A Study on Expression and Influence of Cultural Capital in Economic Growth, Studies on Science of Science, 2006 (11)

Chen,Chunhua and Ma,Mingfeng. Trust and Control within Organization: A Theoretical Model, Nankai Business Review, 2006 (2)

Published works

From Concept to Practice: Enterprise Culture Management, China Machine Press 2011
Common Sense of Management, China Machine Press 2010
Action of Winter, China Machine Press 2009
Next Opportunity for Chinese Companies, China Machine Press 2008
Surpass Competition, China Machine Press 2007
The 10 Analyses of Chinese Management, Renmin University of China Press 2006
Regression to the Basic, China Machine Press 2006
C-Theory, CITIC Publishing House 2004
Fighting for Value Chain, CITIC Publishing House 2004
Studies of Research Team Management, Science Press, 2004
Model on Corporate Culture, SCUT Press  2001


Teaching Materials (edited)
Corporate Culture, China Machine Press 2010
Organizational Behavior , China Machine Press 2009
Management of Brand Strategy, SCUT Press 2007
Administrative and Organizational Culture of China, SCUT Press 2005
Management Communication, SCUT Press 2005 (Teaching Material under National “11th Five-year” Planning)
Management of Corporate Culture, SCUT Press 2001
“21st Century Public Administration and Administrative Management Teaching Materials”. (in 9 volumes)
Collections of Essays
Now Let’s Set Out, China Machine Press 2011
Doing, China Machine Press 2010
Lighting, China Machine Press 2008
Hold Water Moon in Hands, SCUT Press 2005